Focussed companies generally perform better than diversified ones but at some stage every business needs to diversify to regenerate growth and create value over the long term. The question is how to create a customer winning product portfolio.

An effective New Product Development (NPD) process needs to enhance competitive capability by creating the right mix of product and service offerings to secure growth and protect the current market position. Success is gained through a series of decision points over the product life cycle. A process that should be at the centre of management thinking.

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